#FIGMA #PROTOTYPING #INTERVIEW #SURVEY
As part of the course Product Development in Media Technology using the "Design-Build-test" method , we collaborated with Cinco Nightclub we introduced a fresh concept, a membership program. Our goal was to create a prototype that simplifies user engagement while highlighting the exclusivity of the brand, and also a planing program for Cinco to use and temt bistors to vist.
The project started with our team presenting different ideas to Cinco Nightclub. After meeting with the client and discussing their needs, we identified a loyalty program as an opportunity to strengthen the relationship between Cinco and its visitors. Arround this time of the process we cretead a timeplan, projectplan and demandspecfikation.
To understand our target audience, we conducted both a survey and interviews. The insights from these methods helped us understand what potential members would value and guided the direction of the loyalty program and its digital experience. We created a poster and put up arround campus to get more answers to our survey.
We started by creating a low-fidelity prototype for a desktop experience. Alongside the interface, we also explored how the loyalty program itself could be structured and presented to the customer.
To create a visual experience that feels authentic to Cinco, we used imagery from their existing website and social media. We also chose a typeface similar to the one used on Cinco's website to maintain a consistent visual identity throughout the experience.
Gradually we started the first high-fidelity prototype, and at one point we conducted a heuristic evaluation to identify areas that could be improved. One important finding was the need for a clear way for members to prove their membership. Based on the feedback, we kept the overall visual direction but adapted the experience to mobile.
The final concept included a personal membership card that members could access through their account. This iteration helped us create a more focused mobile experience while keeping the exclusive feeling of the Cinco brand.
The loyalty program was shaped by insights from 50 survey responses and three interviews. Users highlighted discounts, early access to tickets, exclusive events, and a simple registration process as valuable benefits. These insights influenced both the features included in the concept and how the membership experience was structured.
The final result of the prototype was a interactive high-fidelity prototype, designed to integrate naturally with their existing website and brand identity. The experience was developed with a mobile-first approach, making it easy for members to access their account and membership card when visiting the nightclub.
The project resulted in a complete concept that demonstrates how a loyalty program could work within Cinco's existing digital experience. Although the result is a prototype rather than a live product, it provides a clear foundation for further development and implementation.
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elin.soderstrom@live.se